ABOUT OUR FOUNDER & The continued Mentorship
Hermanas Events was born from the vision and passion of our founder, who believed in creating seamless and meaningful celebrations. Ariel’s professional planning experience began in 2005 with a focus on festivals, fundraisers and galas. She founded Hermanas in 2007 with her sister which originally started as a consulting company and by 2012 focused it’s mission on Events and Weddings. Since that time she has had the opportunity to work with both amazing clients and vendors and build the Hermanas team. In 2022 after years of leading the team and building a trusted reputation, she decided to pass the reins to Elena, ensuring the company’s legacy continues to flourish.
As a Founder she continues to provide mentorship and will always be a supporter for the team!
Meet
Elena
Elena joined the event industry in 2011, starting out with promotional events while attending Austin Community College, where she studied Meeting and Events. She became part of the Hermanas team during her final internship in 2013 and has been dedicated to the company ever since. Now as the owner, Elena is excited to carry forward the mentorship and traditions established by her predecessor while paving the way for a fresh vision.
Elena’s passion lies in growing the Hermanas team to support families and businesses who might feel overwhelmed by the planning or coordination process. She believes no one should have to navigate their event alone. Through mentorship, she’s committed to guiding new planners entering the industry, fostering a sense of sisterhood within the team.
Meet
April
April joined the Hermanas team in 2023, She is a skilled planner in her community. April's specialty is BIG family parties. Bodas y Quinceaneras con bandas are her Jam. When it comes to setting you up for success she loves to search for vendors that will bring your event to life.
A powerhouse addition to our team
Her ability to blend organizational expertise with a deep understanding of family dynamics makes her an invaluable asset. For clients who wish to involve their families in the planning process while keeping things running smoothly, April is the perfect guide.
As the leader of our bilingual team, April has opened doors to new opportunities, ensuring that we can cater to diverse clients, including those who need translation services for their events. From weddings to corporate gatherings, her dedication and expertise have allowed us to support a wide range of unique needs. We’re so thankful to have her on our team and hope you feel the same!
A Common Question: Is the Company Still Run by Sisters?
The short answer is no. However, the spirit of sisterhood is alive and well! It shines through in the way we treat our clients, our team members, and those new to the event planning industry. We’ve built a culture rooted in trust, support, and genuine care, and we hope you feel this every time you interact with one of our team members
Our Message to You
At Hermanas Events, we want you to feel at ease and excited as we embark on this planning journey together. Our mission is to provide you with trusted, personalized service that feels like family—without your actual family having to run around on the big day. Whether you’re planning an intimate gathering or a grand celebration, our team is here to guide you every step of the way, ensuring your vision comes to life seamlessly and joyfully.
